Franchise Freedom

What is Franchise Freedom?

“Franchise Freedom is a performative art installation by DRIFT exploring the relationship between man, nature, and technology. An autonomously flying swarm of hundreds of drones questions the human concept of freedom and social construct. It invites you to view a poetic side of technical innovation and connect back with nature. Based on a biological algorithm from over 10 years of research into starlings’ flight behavior, the artwork stretches boundaries between nature and technology and generates an impactful social connection.”  (- by studio Drift)

Drone stories develops and produces this art piece for @studio.drift
As always Cineshoots supplies all aerial footage for Drone stories and Studio Drift!